CMO. Amplify brands. Accelerate growth. Ex- @Malwarebytes @Yahoo @Verizon @Telenav @Microsoft. CEO @RocketVodka. Husband. Dad. Triathlete. Immigrant🇵🇱🇳🇴🇺🇸
Poland, UK, Norway, California
Joined September 2009
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- Followers 1,116
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The hero’s journey …
How to structure a strategy presentation
My first strategy deck to Coca-Cola was forgettable rubbish.
It went; you're awesome, the consumer love life, here's the opportunity and the great results we will get.
A yawn inducing affair.
This is how you should structure a deck
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Dariusz Paczuski retweeted
Feeling angry? Go lift weights.
Feeling stressed out? Go for a run.
Stuck on a problem? Go for a walk.
Make physical activity your default. You can control the mind by exhausting your body.
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Dariusz Paczuski retweeted
Media Buying YoY Changes
(Jan 22 vs. Jan 23):
% of budget by channel:
• Meta: -10% (67% to 60%)
• Google: +17% (20% to 24%)
• TikTok: +32% (3% to 4%)
• YouTube: +2% (3.1% to 3.2%)
• MSFT Ads: +113% (.4% to .9%)
• Pinterest: +501% (.07% to .4%)
• Snap: -56% (.6% to .27%)
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This is near and dear to my heart. Reaching our $100k goal would mean the fund could sustain these @AIESECUS scholarships for years to come, creating life-changing opportunities for young leaders to make world-changing impact. JoAnn’s legacy lives on! aieseclife.org/news/481037
This is near and dear to my heart. Reaching our $100k goal would mean the fund could sustain these @AIESECUS scholarships for years to come, creating life-changing opportunities for young leaders to make world-changing impact. JoAnn’s legacy lives on! aieseclife.org/news/481037
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Never forget. The horrific efficiency captured by @shellypalmer during his visit to Birkenau. I visited Auschwitz as a teenager after my grandfather shared his survival story with me. Impossible to forget. shellypalmer.com/2023/01/tec…
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Dariusz Paczuski retweeted
It’s crazy to think advertising existed, was funded, and functioned, before our ability to identify and track everyone that engages with an ad?
Almost like, advertising worked before we tried to technically chase down 100% proof of it working….🤔
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Dariusz Paczuski retweeted
You know wha ChatGPT can’t do?
Your pushups for you.
Get your ass to the gym.
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Dariusz Paczuski retweeted
How do you build a brand? Spaced repetition.
If you can hear about a product/service at 1, 10, 30, and 60 days, the majority of people who experience that will remember you for years.
This kind of thing doesn't appear in attribution analysis, but is a powerful tool.
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Our best batch yet!
Described as ‘crisp, clean, and smooth’ with a hint of apple on the nose. Elevate your spirit with the latest Launch VII batch – testing now, coming soon!
🍎🚀🔜
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Entrepreneurship is hard. Experience will matter.
As people come to terms with the weight of our new environment, they are slowly beginning to realize how radically things have changed. One area in particular that has changed - the required level of "corporate performance" needed to simply survive (let alone thrive). 🧵
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Dariusz Paczuski retweeted
You have to master natural intelligence before artificial intelligence becomes useful.
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What we’re up against @rocketvodka (and also our huge opportunity)
The illusion of choice about what you're drinking:
How the booze industry tricks you into thinking you’re choosing from thousands of options when you’re really not…
👇
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Barksdale was a class act, inspired many to be and do better
1/ "Leadership is a repeatable skill, not an art." Over 25 years ago, I attended a leadership session at Netscape, run by Jim Barksdale. It was a single hour that profoundly impacted my career.
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Dariusz Paczuski retweeted
Elevate your spirit in 2023. We’ll keep pouring and serving you and all our communities next year. Wishing you and yours the best for a healthy and prosperous new year. Na zdrowie!
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Think I’ll do the same. You can find me on LinkedIn. linkedin.com/in/dariuszpaczu…
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